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The 4-Pillar Model for Executive Presence

Every executive needs 3-4 core content pillars that balance personal authority with business outcomes. Here's how to build yours:

Pillar Selection Framework

Rule of Thirds

• 1 pillar: Your unique expertise/POV (what only you can say)
• 1 pillar: Industry/market trends (where the world is going)
• 1 pillar: Leadership/people (how you build/lead)
• 1 pillar (optional): Company narrative (what you're building)

The 4 Universal Executive Pillars

Pillar 1: Industry Vision & Trends

What it is: Your perspective on where your industry/category is headed

Why it matters: Positions you as a forward-thinking leader, not just an operator

Content examples:

• "Three shifts in [industry] that most people are missing"
• Commentary on industry news with your contrarian take
• Predictions for the next 12-24 months